[RSS Feed/News] TCF 2.0 EU consent for personalised ads and the impact on revenue

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Now I've upgraded to a modal that's TCF 2.0 compliant (quantcast choice) it seems people can click "more option" then "reject" and then no ads are shown?

This is testing in a private tab, maybe it's different if you browse normally?

If it's allowed (?); Is there a way to force people that have registered with the site to not have the option to opt out?

It seems like this is going to have a huge impact on revenue as only 60% consented and the vast majority are in the UK or EU

Looks like...

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ادامه مطلب...
 
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