The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.
- Choose what fields to include, based on Google policies, and the end result is a fully automated feed containing all your product information and variations in the correct format for Google to read straight in
- Capture data required by Google but not normally within WooCommerce by using the plugin’s additional data entry fields for products and variations
- Set up information at a category level to apply to products in a specific category, or set storewide defaults that apply to all products
The extension provides a number of feeds to help you integrate, including:
- Google Product feed – integrate your products to Google Merchant Centre so you can use them in product ad campaigns
- Bing product feed – integrate your products to Bing’s Merchant Centre so you can use them in product ad campaigns
- Google Product Reviews feed – send product review data to Google to enhance your product ad campaigns (experimental)