The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.

  • Choose what fields to include, based on Google policies, and the end result is a fully automated feed containing all your product information and variations in the correct format for Google to read straight in
  • Capture data required by Google but not normally within WooCommerce by using the plugin’s additional data entry fields for products and variations
  • Set up information at a category level to apply to products in a specific category, or set storewide defaults that apply to all products
Supported feed types
The extension provides a number of feeds to help you integrate, including:
  • Google Product feed – integrate your products to Google Merchant Centre so you can use them in product ad campaigns
  • Bing product feed – integrate your products to Bing’s Merchant Centre so you can use them in product ad campaigns
  • Google Product Reviews feed – send product review data to Google to enhance your product ad campaigns (experimental)
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